1. Generating Ideas; Learning Outcome 1(U21); Be able to generate ideas for an original media product based on a client brief. (P1;U21, M1;U21)

How have you interpreted the client's brief - requirements - P1 (U21) 

 Assignment Brief:
From the clients brief I have Interpreted it into the requirements needed for the magazine and highlights words which are the requirements and things which could be up for negotiating e.g. the words "North London" are highlighted, this is done because this specific for it being in North London, this is negotiable as it could be anywhere in North London.

I have also taken from the brief that I have full creative control over the magazine and no specific design requirements are listed in the brief.   As well as this i can also take that the magazine will need to be adaptable to cover all of London as it is stated that if the idea is successful then the magazine can be expanded to cover all of London.

Your First thoughts for possible ideas following your interpretation P1 (U21) 

  • A guide to Gig's in North London
  • A Guide to Rock Concerts happening in North London
  • A guide to Venues for Gigs/ Concerts in North London
  • Upcoming Music venues in North London
  • Local upcoming musicians of North London 
  • Diversity of the modern North London music scene
An explanation of three key ideas complete with documentation to support ideas generation P1 (U21) 

3 Key ideas:

  • A guide to Gig's in North London - This would detail upcoming major gigs which will happen in North London. This can target the Teens (specifically 15-19) looking for a good gig to go too. The content of this magazine will be a list and details of gigs and concerts that will be happening in the North London boroughs, details will include the main artists as well as good travel routes to get to the venue. This magazine could be sold at magazine stands inside and outside venues to try to attract the right kind of customer. The price will be £2 as it will come out every 3 months. 
  • A Guide to Rock Concerts happening in North London - This would target lovers of rock music, and will detail upcoming gigs in north London. The main age range of this magazine would be 25-40 this would be due to the main age of rock lovers being within this age range. The content of this magazine will include a list of the upcoming rock concerts in North London for the next 3 months, this will say the artists which will be playing at these gigs, good ways to get to the venues. This could be sold alongside/ inside large brand music genre magazines. This will cost £2 due to it's specific genre or music and the size of information available.
  • A guide to Venues for Gigs/ Concerts in North London - This targets Artists and people looking for a good place to go and have fun. This will detail the locations and some statistics about venues for gigs/concerts in North London. The main  target audience of this magazine would be people between the ages of 16-25. The content of the magazine will be a detailed look inside North London venues as well as their history, this will also show what artists will be playing at the venue as well as the best ways to get to the venue. This magazine could be sold online and within a large brand magazine  and maybe by itself in news stands. The magazine will cost around £4 due to the detailed research of the magazine and environmental initiative the magazine will take. 
Mind Map on key 3 ideas:


A discussion of the strengths and weaknesses of the different ideas - M1 (U21)
Evidence i made table:

Table of strengths/ weaknesses of 3 key ideas:

Conclusion 
In Conclusion i believe i will go with idea 3. This is the one about creating a guide about the Gigs/Concert venues of North London as it has the most strengths and the easiest  weakness's to work around. 




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